What is More Important: Pledge or Cash?

coaching tip May 02, 2022

If you are to lead fundraising you must understand this one.  There is a big difference between Cash relationships and Commitment relationships.

Our team has worked with thousands of organizations.  The ones the can answer this question from the revenue side AND the fundraising strategy side are the ones that raise more money, raise it faster, and have a lot more fun (and confidence) along the way.